Before we could start filming our film opening we had to research our target audience to ensure that the group knew who we are aiming the film at. This was a very important part of work that had to be completed because without a target audience our film has no importance.
As a group we created a survey and asked a range of possible audiences, from this information that we collected, we had a good insight into the demographic that would watch our film.
All though this was a group task we all had an individual input. We discussed what questoins we should put into the survey to gain maximum information from the target audeince. I helped with possible question ideas and I took the survey home to ask family to fill it in.
Refer to group blog for notes and results from the Target Audience questionnaire.
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