Target Audience

Before we could start filming our film opening we had to research our target audience to ensure that the group knew who we are aiming the film at. This was a very important part of work that had to be completed because without a target audience our film has no importance.

As a group we created a survey and asked a range of possible audiences, from this information that we collected, we had a good insight into the demographic that would watch our film.

All though this was a group task we all had an individual input. We discussed what questoins we should put into the survey to gain maximum information from the target audeince. I helped with possible question ideas and I took the survey home to ask family to fill it in.

Refer to group blog for notes and results from the Target Audience questionnaire.